Thankfully, no more “disrupt”! No #disrupting Not!


Thankfully, no more “disrupt”! No! Not that much, not that more! At least not that flood! Years 2016 & 2017 mostly everywhere I saw the prefix disrupt+ words “disrupts” & “disrupting” not just in technology, markets & related, not just industry, but across the globe across areas. It was so general & common use! I’m not saying it’s in hibernation mode this year or dead.

I was not just overwhelmed by the overuse of “disrupt” but baffled as to the common knowledge & mine, & use, it was actually in the negative & not revolutionary/inspirational. Earlier that word I could hear/read only in political circles & functioning: disrupting Parliament/Sessions/Events; & then suddenly movement / ideology is disrupting etc.

Most disrupting (/ occurring) combination / terms / phrases:

disrupting policy (/market policy, govt…);

disrupting innovation, disrupting idea;

such & so technology disrupting

digital disruption (much more than earlier digital / business transformation)

disrupting trend

discovery & findings going to disrupt

 

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DICTIONARY meaning: Interrupt (an event, activity, or process) by causing a disturbance or problem.

>Drastically alter or destroy the structure of

>to break apart

>to throw into disorder

>to interrupt the normal course or unity of

>to throw into confusion or disorder

>to interrupt or impede

Origin:

Late Middle English: from Latin disrupt- ‘broken apart’, disruptus, from the common verb disrumpere.

(“to break or burst asunder”), from dis-, di- (“apart, asunder”) + rumpere (“to break”).

So why disrupt? Because it got a (new!) meaning to it:

To improve a product or service in ways that displace an established one and surprise the market.

That kind was definitely thought provoking & compelling almost any body and everybody using the buzz-word/catch-phrase prefix disrupt!

Is it safe to say “disrupt” the father of notion (if not common child), not just notion/s, but of all (disrupting) posts/articles/views/proposals/publications & ideas?

The rescuer, the insurance & guarantee of a disrupting one!

disrupt* -the  father & mother of all disrupting ones. The AllMighty!

It was as if it was trash (forget even disrupting) if it didn’t contain the word/prefix “disrupt” itself!

Whose brain child by the way?

It’s not about bucking the trend, not just buzzing, but disrupting!

The word that caught & captured the imagination, changed many a life & caught so many views! so disrupting! that even “out of box” got boxed out!

Oops! Did I use so many disrupts!? Not disrupting!

Cheers!

~ Prabeen Kumar Pati

#disrupt, #disrupting, disrupt, disruptive, market, technology, policy, parliament, govt., industry, movement, #idea, innovation, dictionary, trend, ThoughtProvoking, compelling, catch-phrase, buzz word, brain-child, father of notion, PrabeenPati, #PrabeenPati

Yes, CM! Yes, PM! Yes, All!


Yes, CM! Yes, PM! Yes, Congress! Yes, BJP! Yes, CPM! Yes, All! Yes, etc! Yes, et al!
I am the ridiculously Independent ‘Common Poor Man‘ !

I am the compulsory, yet partly optional!
I am the subject, I am the specialisation!
Yes, I am the PCM!
But only in the votes, ranks
as marks just for the Qualification!
I am Prem, I am Chatur!
Yes, I am the Prevalent Common Man!
I am the generalisation, yet not the realisation!
I am the suggestion, not the implementation!
I am the news, but only the Journalists’ slogan!
I am the motion, but never the action!
In the Constitution, but outside the (Planning) Commission!
I am in the Institution, but never in the Consideration!
I am in the Law, but never in the Know!
I am the Integration, I am the Unity,
But if I show fully, to them I look dirty!
I am the Majority, yet the Minority!
I am the Mass, but treated as the Trash!
I am the Voice, but never a compulsory Choice!
I am the Point, but not as long as the Opponent!
I am in the election,
but as Permutation and Combination!
I am significant only in the counting
of votes in the election,
But left out to be mere two-digit number
when it comes to monetary calculation
Or so to say to attach a valuation
towards a BPL qualification!
I am always in the scene,
but later edited, cut, deleted
when it comes to be the released Film,
so much so that I am made so irrelevant
as if I am so misfit and obscene!
I am the resource, I am the growth,
I am the treasure, I am the wealth,
but made out to be the burden of subsidy
and fiscal deficit in the budget
to hide their misfire and misadventure,
and the inability, the opaque governance,
to conceal and prolong their illicit honeymoon
with dishonesty and corruption,
Thereby giving us the unwanted child
In the form of high inflation!
I am the food, I am the nutrition,
But in the godown, made out to rot
If I don’t fit in their plan and ambition!
I am in the act, but not in the participation!

Hey, watch out, all you Political Corrupt Men!

I am the Pressed Compressed Man!
Yes, I am the Poor Common Man!

~ Prabeen Kumar Pati