Thankfully, no more “disrupt”! No! Not that much, not that more! At least not that flood! Years 2016 & 2017 mostly everywhere I saw the prefix disrupt+ words “disrupts” & “disrupting” not just in technology, markets & related, not just industry, but across the globe across areas. It was so general & common use! I’m not saying it’s in hibernation mode this year or dead.
I was not just overwhelmed by the overuse of “disrupt” but baffled as to the common knowledge & mine, & use, it was actually in the negative & not revolutionary/inspirational. Earlier that word I could hear/read only in political circles & functioning: disrupting Parliament/Sessions/Events; & then suddenly movement / ideology is disrupting etc.
Most disrupting (/ occurring) combination / terms / phrases:
disrupting policy (/market policy, govt…);
disrupting innovation, disrupting idea;
such & so technology disrupting …
digital disruption (much more than earlier digital / business transformation)
discovery & findings going to disrupt…
DICTIONARY meaning: Interrupt (an event, activity, or process) by causing a disturbance or problem.
>Drastically alter or destroy the structure of
>to break apart
>to throw into disorder
>to interrupt the normal course or unity of
>to throw into confusion or disorder
>to interrupt or impede
Late Middle English: from Latin disrupt- ‘broken apart’, disruptus, from the common verb disrumpere.
(“to break or burst asunder”), from dis-, di- (“apart, asunder”) + rumpere (“to break”).
So why disrupt? Because it got a (new!) meaning to it:
To improve a product or service in ways that displace an established one and surprise the market.
That kind was definitely thought provoking & compelling almost any body and everybody using the buzz-word/catch-phrase prefix disrupt!
Is it safe to say “disrupt” the father of notion (if not common child), not just notion/s, but of all (disrupting) posts/articles/views/proposals/publications & ideas?
The rescuer, the insurance & guarantee of a disrupting one!
disrupt* -the father & mother of all disrupting ones. The AllMighty!
It was as if it was trash (forget even disrupting) if it didn’t contain the word/prefix “disrupt” itself!
Whose brain child by the way?
It’s not about bucking the trend, not just buzzing, but disrupting!
The word that caught & captured the imagination, changed many a life & caught so many views! so disrupting! that even “out of box” got boxed out!
Oops! Did I use so many disrupts!? Not disrupting!
~ Prabeen Kumar Pati
#disrupt, #disrupting, disrupt, disruptive, market, technology, policy, parliament, govt., industry, movement, #idea, innovation, dictionary, trend, ThoughtProvoking, compelling, catch-phrase, buzz word, brain-child, father of notion, PrabeenPati, #PrabeenPati